Measuring campaign email engagement
See how your marketing email campaigns perform — opens, clicks, unsubscribes, and bounces, broken down per send.
The Campaign Emails report tracks your marketing and bulk email sends — the campaigns you blast to a list — rather than the one-to-one messages you send from a contact's timeline. Use it to see which sends are landing, which are falling flat, and where deliverability is slipping.
Read the Campaign Emails report
Open Campaign Emails to see engagement for every campaign that went out in the selected period. The headline metrics across the top are:
- Campaigns — how many distinct sends went out.
- Recipients — total people the campaigns were addressed to.
- Sent — emails actually sent across those campaigns.
- Opens — how many were opened.
- Clicks — how many had a link clicked.
- Unsubscribes — recipients who opted out from a send.
- Bounces — emails that couldn't be delivered.
This report covers campaign and marketing sends only. Replies and one-to-one emails you send from a contact's timeline show up under Team Activity, not here.
Chart and compare your sends
Open the report
Head to Analytics and choose Campaign Emails, or go straight to Campaign Emails.
Set your filters
Use the Date range filter to pick the period you want, and the User filter to focus on one sender or leave it on everyone. These filters carry across the rest of Analytics.
Choose the charted metric
Pick a Primary metric — Campaigns, Recipients, Sent, Opens, Clicks, Unsubscribes, or Bounces — to set what the trend chart plots over time. Switch it to spot a send that drove a spike in opens or a jump in bounces.
Read the per-campaign table
Below the chart, each row is one campaign with its Subject, Created date, Status, Recipients, Sent, Opens, Clicks, Unsubscribes, and Bounces. Sort and scan it to find your strongest and weakest sends.
The per-campaign table is where engagement becomes actionable. Compare Opens against Sent to gauge how compelling your subject lines are, and Clicks against Opens to judge whether the content earns action once it's read. A campaign with high opens but few clicks usually points to a content or call-to-action problem rather than a subject-line one.
Watch the Bounces and Unsubscribes columns. A spike in bounces signals a stale or dirty list and can hurt your sender reputation, while a jump in unsubscribes means a send missed the mark for that audience. Both are worth investigating before your next campaign.
To see who's actually generating the leads behind these sends, pair this report with Source Performance and review where your contacts came from in Contacts.
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Last updated 2026-06-21