SAMIOS
Help Center

Handle opt-outs and Do Not Contact

See what happens when a contact texts STOP and how SAMI marks them Do Not Contact to keep your texting compliant.

Open in SAMI OS

When a contact texts STOP — or sends an angry, clearly-done-with-you message — SAMI reads the reply, marks them Do Not Contact, and stops all automated texting and calling. This protects you from messaging someone who has asked you to stop, which is exactly what keeps your SMS sending compliant.

What happens when a contact opts out

SAMI classifies every inbound text. When a reply reads as an unsubscribe (STOP, "remove me," "stop texting me") or as anger, it routes the contact down the opt-out path automatically — no action needed from you.

  1. SAMI marks the contact Do Not Contact

    The contact record is flagged Do Not Contact, and texting and calling are both switched off. Email stays on, so you can still reach them by email if you ever need to.

  2. The status changes to Not Interested

    SAMI sets the contact's status to Not Interested so the opt-out is obvious anywhere you see them — in Contacts, in your Inbox, and on your Pipeline.

  3. Active workflows are cancelled

    Any workflow the contact was enrolled in is cancelled immediately, and pending steps are cleared. No more automated touches go out from Workflows or your SAMI Bots.

  4. A compliance confirmation is sent

    For a STOP-style unsubscribe, SAMI sends one final opt-out confirmation text so the contact knows they've been removed. No further texts follow. (An angry reply stops outreach the same way but does not send a confirmation.)

Texting and calling are turned off, but email is intentionally left on. An opt-out by text removes the contact from SMS and voice outreach — it does not unsubscribe them from email.

Recognize an opt-out on the contact record

Open the contact from Contacts and you'll see the signals together: a Do Not Contact flag, a status of Not Interested, and texting and calling switched off. The activity timeline logs the moment it happened — "Lead opted out via SMS" for a STOP, or "Lead expressed anger via SMS" for an angry reply — so you always know why a contact went quiet.

That's also why a once-active contact suddenly stops receiving your texts and calls: SAMI honored their opt-out and pulled them out of every automated channel except email.

Why this keeps your texting compliant

Carriers and A2P 10DLC rules require that you stop texting anyone who opts out. By marking the contact Do Not Contact, cancelling their workflows, and sending the opt-out confirmation automatically, SAMI makes sure you never text a contact who has asked you to stop. That keeps your campaign in good standing and your messages flowing for everyone else.

Do not manually re-text or re-enroll a contact who has opted out. Continuing to message someone after a STOP can get your number filtered or your A2P campaign flagged. Keep your registration healthy in A2P registration.

Related articles

Last updated 2026-06-21

Was this helpful?