Add a contact form to capture leads
Drop a Contact Form section onto any website page to capture visitor details as leads in your CRM.
A Contact Form is the simplest way to turn website visitors into leads. Add the section to any page, set up the fields, and every submission lands in your CRM as a new contact.
Add the Contact Form section
Open the page you want in the website builder, then drop in the lead capture section.
Open the builder
Head to Website and open the page where you want the form. A dedicated Contact page is the most common home, but the form works alongside other sections too.
Add the section
Add a new section and choose Contact Form from the lead capture group. It drops in with a heading, the standard fields, and a submit button already filled in.
Edit the heading and description
Update the heading and description that sit above the form to match the page — for example "Send Us a Message" with a short line inviting visitors to reach out.
Set up the fields
The form ships with First Name, Last Name, Email, Phone, and a Message box. Use each field's Required toggle to decide what a visitor must fill in before they can submit.
Set the button and success message
Choose your submit button text (such as "Send Message") and write the success message visitors see after they submit, like "Thank you! We'll be in touch within 24 hours."
Keep required fields to the essentials. Asking only for email or phone up front lifts completion rates — you can collect the rest in your first follow-up.
What happens when someone submits
When a visitor submits, the form posts to your site's public form endpoint and creates a lead in the CRM. After a successful submit, the form is replaced by your success message right on the page.
The new lead appears in Contacts and your Inbox, where you can reply, assign it, or kick off a workflow to follow up automatically. To pair the form with a sign-up gate that captures visitors browsing listings, see the registration wall.
Each field maps to a contact detail. The First Name, Last Name, Email, and Phone fields populate the matching contact fields, and the Message arrives with the lead so you have context before you reach out.
Place the form where leads will find it
A form on a dedicated Contact page is easy to link from your navigation, but you can also add a Contact Form near the bottom of your home page or a listings page so visitors never have to hunt for it.
You can add more than one Contact Form across your site — each page's form works on its own. Preview the page before you publish to confirm the fields, button text, and success message read the way you want.
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Last updated 2026-06-21