Track website performance with analytics
See page views, searches, registrations, and visitor activity for your SAMI OS website in the builder's Analytics tab.
The Analytics tab in the website builder shows you how visitors interact with your site — what they view, search, and how many register as leads. Every action a visitor takes is recorded as an event, so you can see what's working at a glance.
Open the Analytics tab
The dashboard lives inside the website builder, so you can check performance without leaving your site setup.
Open the website builder
Switch to Analytics
Select the Analytics tab. The dashboard loads with your visitor activity, headed "Website analytics."
Read the stat cards
Four cards summarize totals: Page Views, Searches, Registrations, and Listing Views.
New site? You'll see "No activity yet" until visitors start browsing. The chart and activity table fill in automatically as events come in — there's nothing to turn on.
Understand the numbers
Each stat card counts a specific kind of visitor action:
- Page Views — how many pages visitors loaded across your site.
- Searches — how often visitors ran a property search.
- Registrations — visitors who signed up, becoming website leads in your CRM.
- Listing Views — opens of an individual property listing.
Below the cards, the Activity over time (last 30 days) line chart plots two trends day by day: Page Views and Searches. Use it to spot momentum — a spike after a new listing or marketing push, or a quiet stretch that needs attention. If there's no data yet, the chart shows a placeholder until visitors arrive.
Review recent activity
The Recent activity table lists the latest individual events as they happen. Each row shows the event type, the page it occurred on, any details, and the time.
Events include page view, search, listing view, registration, valuation request, showing request, form submitted, CTA click, chat started, and favorite. The Details column surfaces useful context — a search query or the MLS number of the listing a visitor opened. A showing or valuation request, a submitted form, or a started chat is a strong buying signal worth a quick follow-up.
A "Chat started" event means someone engaged your public SAMI chat assistant. Those conversations often capture contact details and become registrations.
Dig into source performance
For reporting beyond this tab, select Full analytics in the dashboard header. It opens the source-performance report in Analytics, pre-filtered to website leads, so you can compare your site against your other lead sources and see how those registrations convert in your Pipeline.
Registrations also flow straight into Contacts as new leads, where you can tag, route, and work them like any other lead.
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Last updated 2026-06-21