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Add SEO and tracking scripts

Add Google Analytics, GTM, and Facebook Pixel to your agent site and help search engines crawl it.

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Want to measure traffic, retarget visitors, or confirm Google can find your pages? Your agent site lets you paste marketing and analytics scripts, and it serves a sitemap and robots file for search engines automatically.

Add tracking and analytics scripts

The builder's Settings tab has a Tracking & Scripts area where you can paste pixels and analytics snippets. These run on every page of your live site, so you only set them up once.

  1. Open the builder Settings tab

    Go to the website builder and click the Settings icon in the left sidebar, then scroll to Tracking & Scripts.

  2. Paste your Head Scripts

    Head Scripts load first when the page opens. Paste snippets that need to run early here — Google Tag Manager, Facebook Pixel base code, or the Google Analytics gtag.js snippet.

  3. Paste your Body Scripts

    Body Scripts load at the end of the page. Use this for code that doesn't need to run immediately, such as a Google Tag Manager noscript fallback.

  4. Save

    Click Save Tracking Scripts. The scripts go live across your published pages right away.

Where to copy each snippet from: Facebook Pixel lives in Events Manager → Settings (the pixel base code). Google Analytics is under Admin → Data Streams → Web (the gtag.js snippet). Google Tag Manager is under Admin → Install Google Tag Manager, which gives you both a head and a body snippet.

How search engines find your site

Every published agent site automatically exposes two files that search engines look for — you don't configure these, they're generated for you:

  • sitemap.xml lists your home page, search page, all published pages, and published blog posts, with each entry's last-modified date. Search engines use it to discover and crawl everything you've published.
  • robots.txt tells crawlers they're welcome to index your public pages (while keeping internal API routes out) and points them to your sitemap.

The sitemap only includes pages and posts that are published. Publish a page in the builder before expecting it to appear in search results, and give crawlers time to recrawl.

Boost organic SEO with content

Tracking tells you who's visiting; content is what brings them in. The more relevant pages you publish, the more your site can rank for local searches.

  • Keep adding pages and rich sections in the page builder so each topic and neighborhood has its own indexable page.
  • Publish regularly from the Blog tab — new posts are added to your sitemap automatically and give search engines fresh content to crawl.
  • Once your scripts are live, watch performance in Analytics and in the builder's Analytics tab to see which pages and sources drive leads.

Only paste scripts from sources you trust. Anything you add here runs on every page for every visitor, so a broken or malicious snippet can affect your whole site.

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Last updated 2026-06-21

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